Advertising

A good advertising campaign can mean all the difference between a successful or unsuccessful launch of your product or project into the world competitive market place.

Intelligent advertising is the best vehicle to success. Without it you remain unknown and insignificant.
There are many ways to advertise. T-Rex Art covers just about all mediums, from print to full-blown animated flash banners, we can tailor-make any application to suit your industry.

Finally we do specialise in 'Pizazz', so if corporate isn't quite your look then we can inject a bit of 'Hollywood' flare into your project to turn a few heads with!

Anything is possible... just ask for it.

Packaging

It's clearly obvious that striking packaging almost always stops potential clients in their tracks. That's half the battle won. Your product or project is a very important asset in your life so it is imperative that it is attractively packaged in order to justify it's value. Cheap packaging suggests 'cheap' product, not be confused with 'inexpensive'. Inexpensive products should also appear 'expensively' packaged as when the price is identified it almost guarantees a sale.

In todays world of immense technological advancements, there is quite frankly no room for moderately designed quality. It has to look 'today' better still spectacular.

Look at it this way, if it doesn't stand out, it won't be noticed.

Business identity

The most important first step for a business is marking out its own identity. At T-Rex Art we aim to make your brand as identifiable as IBM or Coca Cola. Need a refresher? We can also take your old, tired identity and give your business a fresh new look.

Having your identity is important because it is the stepping stone to any other project you need done, from advertisements to your website to t-shirts and coffee mugs.

Your identity is your stamp, where ever it is seen it is recognised and the better it looks the more chances you have of being taken seriously. It makes sense.

Illustration

One of the great things about T-Rex Art is it's in-house illustration department which most studios do not provide. You will find the majority of studios need to outsource any illustrative projects as most graphic designers are not illustrators.

Theo Kats Antoni is a renown cartoonist/illustrator who's history stems from popular international comic books like MAD and CRACKED magazine not to mention lifestyle publications like OZBIKE and BORN TO SIN. His total versatility offers a limitless ability to create any style suited to your project, from stylized stick figures to full blown airbrushed photo-realistic art.

Among the long list of illustration projects, Theo has created storyboards for Film and Television, Logos, Cartoon Characters, Movie and Concert Posters, Technical drawings, Book Covers etc.

In the unlikely chance you do not see an example of what you're looking for, please don't hesitate to ask for it as anything is possible.

Web

In today's world having a website is integral to your business' success. This can be a difficult and expensive process. At T-Rex Art we try to fit you with the most appropriate solution we can. We are experienced in all areas from simple brochure sites, to more complicated content management systems and e-commerce websites. We work with an open source framework called Drupal to allow more complex solutions to be build for less time and money, making sure your project gets up and running as soon as possible for the best price. Many companies build their own CMS, but this can be buggy and expensive because the only people using the system are their clients. An open source project like Drupal is used by thousands of people worldwide ensuring that all security problems and bugs are found quickly. It is also adjustable so if a solution doesn't exist, we can build onto the current system with customisation without having to start from scratch. Notable sites built with Drupal include the homepages of Warner Brothers Records, The New York Observer, Fast Company, Popular Science, The Onion and Amnesty International and project sites by SonyBMG, Forbes, Harvard University, and more.

Getting people to your site and keeping people coming back is the next important part of the internet. We can help you create an online advertising campaign with banner ads of different sizes in image format or flash. Keep your clients coming back by having a monthly newsletter. We are experienced in getting your HTML newsletter working in every email program so that your email looks great to everyone you send it to. See the eMarketing section of our services for more information.

eMarketing

With our eMarketing tools, you can easily keep your clients informed about current specials, deals or new products. Whether you want to send out a monthly newsletter, product announcements, invitations, or any other sort of eBroadcasts it can be accomplished easily through T-Rex Art.

Based on research conducted by the Direct Marketing Association, email marketing is predicted to return an incredible $48.29 for every dollar spent in 2007. That's more than double the average return for other forms of online marketing and more than 6 times the return from print catalogs.

The results of your campaign are immediately available through our web-based reporting tools where you can log in and see who is receiving and clicking-thru on your campaign. Even better, if you already use Google Analytics on your website, you can also track how many people came to your website through your email campaigns.

How does it work? There are two directions you can choose, one of which is sure to fit your business structure. Many businesses don't want to deal with the actual handling of sending the campaigns. They want to give us the materials, have us build the email each time, and also upload and send it out. A standard template is created in the beginning, and each time you want to send out a newsletter, you give us the material you wish to send out, we add it to the template, upload, and send out your campaign. All you do is login to view your reports to see how your campaign is doing.

The second direction is a more involved one. We create a template for you that has different sections where information sections can be added. This is then uploaded as a template, and you can then login to an online tool where each month (or whenever you want to send your newsletter) you login, add the content yourself, and send the campaign out. This is obviously the most cost effective route, you only pay for the initial template, and then the costs of sending out the email each time.

The cost of the template design depends on your needs and must be quoted. Each campaign sent through our system will cost $10 plus 2 cents a recipient.

For a greater description of the advantages and disadvantages to each of the options, please contact us.

Why should I pay to send out newsletters when I can just sent notices through my own email? When you send hundreds of emails through your regular email server you risk being blacklisted for sending SPAM. Our system uses email servers that are known for sending legal email and they make sure that everyone involved only sends out email that people requested. Also, we make sure that every email has a easy way to unsubscribe. Also, emails sent out through your email can not be tracked to see who actually opened them and clicked on any of the links. We can track how many of your customers actually opened the email.

Another benefit to having us design your template is consistency across platforms. Every email platform reads HTML emails differently, from the online platforms (i.e. Hotmail, Yahoo, Gmail, etc) to the desktop platforms (Outlook, Outlook Express, Thunderbird, Entourage, etc). Although it is difficult to always get the emails to look the same in every single platform, we have experience with the difficulties and can make your emails look as standard as possible.

Last but not least, with a specific email platform sending out your emails, you can not only include a HTML version, but also a text version. Many people have their email client set to only receive text emails, and if they receive an HTML email as text, it looks like a bunch of garbage. A text email can get your information across, or at the very least point them towards a version in a web browser.

Make sure your online marketing campaigns reach your customers.

To view some screen shots of the reports available to you, please see the links below. These are the reports for when T-Rex Art creates and sends the emails, the reports for your own template system are similar, but may not be exactly the same.

Printing

Sometimes it's easier for clients to just ask for their 'kit' packaged printed and delivered on time to their door step. That's why T-Rex Art offers it's 'One Stop Policy' service.

Our established printing partners offer nothing less than professional printing services at reasonable rates as we not only endeavour to satisfy your design needs but we can negotiate a deal to suit your budget. This of course comes with no compromise as we offer sensible advice that subsequently saves you money.

Naturally this is only an option, you a free to choose the printer of your choice.