eMarketing
With our eMarketing tools, you can easily keep your clients informed about current specials, deals or new products. Whether you want to send out a monthly newsletter, product announcements, invitations, or any other sort of eBroadcasts it can be accomplished easily through T-Rex Art.
Based on research conducted by the Direct Marketing Association, email marketing is predicted to return an incredible $48.29 for every dollar spent in 2007. That's more than double the average return for other forms of online marketing and more than 6 times the return from print catalogs.
The results of your campaign are immediately available through our web-based reporting tools where you can log in and see who is receiving and clicking-thru on your campaign. Even better, if you already use Google Analytics on your website, you can also track how many people came to your website through your email campaigns.
How does it work? There are two directions you can choose, one of which is sure to fit your business structure. Many businesses don't want to deal with the actual handling of sending the campaigns. They want to give us the materials, have us build the email each time, and also upload and send it out. A standard template is created in the beginning, and each time you want to send out a newsletter, you give us the material you wish to send out, we add it to the template, upload, and send out your campaign. All you do is login to view your reports to see how your campaign is doing.
The second direction is a more involved one. We create a template for you that has different sections where information sections can be added. This is then uploaded as a template, and you can then login to an online tool where each month (or whenever you want to send your newsletter) you login, add the content yourself, and send the campaign out. This is obviously the most cost effective route, you only pay for the initial template, and then the costs of sending out the email each time.
The cost of the template design depends on your needs and must be quoted. Each campaign sent through our system will cost $10 plus 2 cents a recipient.
For a greater description of the advantages and disadvantages to each of the options, please contact us.
Why should I pay to send out newsletters when I can just sent notices through my own email? When you send hundreds of emails through your regular email server you risk being blacklisted for sending SPAM. Our system uses email servers that are known for sending legal email and they make sure that everyone involved only sends out email that people requested. Also, we make sure that every email has a easy way to unsubscribe. Also, emails sent out through your email can not be tracked to see who actually opened them and clicked on any of the links. We can track how many of your customers actually opened the email.
Another benefit to having us design your template is consistency across platforms. Every email platform reads HTML emails differently, from the online platforms (i.e. Hotmail, Yahoo, Gmail, etc) to the desktop platforms (Outlook, Outlook Express, Thunderbird, Entourage, etc). Although it is difficult to always get the emails to look the same in every single platform, we have experience with the difficulties and can make your emails look as standard as possible.
Last but not least, with a specific email platform sending out your emails, you can not only include a HTML version, but also a text version. Many people have their email client set to only receive text emails, and if they receive an HTML email as text, it looks like a bunch of garbage. A text email can get your information across, or at the very least point them towards a version in a web browser.
Make sure your online marketing campaigns reach your customers.
To view some screen shots of the reports available to you, please see the links below. These are the reports for when T-Rex Art creates and sends the emails, the reports for your own template system are similar, but may not be exactly the same.
Campaign reports
We'll provide you with your own reporting system account so you can log in and see a comprehensive range of results on each campaign we send when it suits you. Easily see who opened your email, who clicked a link, who forwarded it to a colleague, and so much more. These reports are updated in real-time, so you always know the latest.
Campaign Snapshot
Our campaign snapshot lets you easily gauge the results of the campaign from a single page. Find out how many recipients opened your email, clicked a link, unsubscribed, forwarded your email to a friend and loads more.
Opens Over Time
Our simple Opens Over Time Report shows exactly who is checking out your email, how many times they're doing it, and when they did it. You can get an overview for the life of the campaign or drill down all the way to minute by minute detail.
Recipient Activity
Our recipient activity report lets you get down to some serious detail on your campaign. Easily see who opened, who clicked, who bounced and who unsubscribed. You can even search for a specific subscriber to see exactly what they did with your email.
Link Activity
The Link Activity Report makes it easy to guage what your subscribers are interested in. Not only can you see the total number of clicks for every link in your email, you can also find out who clicked that link, when they clicked it and how many times.
Forward to a Friend
By including a forward to a friend link in your campaign, you can easily see which subscribers are forwarding your email and who they're forwarding to. This report can also be a great way to test the viral impact of your emails.
Unsubscribes and Subscriber Complaints Over Time
While we automatically process all unsubscribe requests and spam complaints for you automatically, the Unsubscribes and Complaints Over Time reports makes it easy to see exactly who, when and why each subscriber left your list.
Bounce Activity
As well as automatically processing any bounced emails for you, we also tell you exactly why that subscriber bounced out of your list. Maybe we got an out of office reply, or perhaps their mailbox was full - whatever the reason, they didn't get your email and we'll tell you why. You can even search for a specific recipient to see exactly why your email to them bounced.
Bounces Over Time
It can sometimes take days for a recipient's mail server to let us know your email to them bounced. The Bounces Over Time report explains any sudden spikes in your bounce numbers and lets you drill down to exactly who bounced out of your list, and when.
Subscriber Reports
Your subscriber list is a living thing that grows and shrinks over time. Our subscriber reports let you easily keep track your subscriber activity from a month-to-month level right down to each and every minute.
Subscriber List Activity
Quickly track how your subscriber list is growing over time. This report includes new subscribers, those that have bounce out and are no longer valid, those that have unsubscribed as well those you have manually deleted yourself.